Technology and fashion – they seem to go hand-in-hand as both industries grow together. Designers add technology to fashion, thus fashion becomes technologically fashionable. Chris Burch, founder and CEO of Burch Creative Capital, explains that the introduction of mixing technology and fashion starts with looking into the past.
The Past Leads To The Present
Remember in the 70s when the youth of America walked around with boom boxes on their shoulders? They might add a little groove to their step and sing along as they listened to their favorite tunes and stations. As time marched on, the boxes had two cassette decks, helping the owner to play a tape on one side and create a copy on the other. Its use became more popular in the 80s as movie-watchers caught their favorite actors carrying boom boxes on the big screen. As the decades moved forward, the large boom box became personalized; people started walking around with or driving around with much smaller versions – first, the Walkman, then the iPod. Why did this happen? The popularity of technology comes through what the public deems fashionable.
What The Future Holds
Designers of high fashion keep looking for ways to sell, and technology looks promising both in functionality and innovation. For instance, a Dutch designer, Anouk Wipprecht, enjoys the experimentation of adding technology – she has actually created a drink-making dress and a self-painting dress. Technology also finds its way into protective fashion. Anna Haupt and Terese Alstin created a piece of protection for the neck: the Airbag for Cyclists. The airbag comes out of the neckwear, completely covering your head before impact.
Thus, we can see that technology has gained respect through the marriage of this industry with that of fashion. The two industries can definitely help each other gain in popularity. The use of technology takes fashion to the levels of beauty and function. The best part is that both industries can learn from each other.
The Wise Entrepreneur And Investor
Chris Burch likes to learn. He has gained the ability to know what his customers want intuitively. This, along with his entrepreneurial spirit, helped him to see more than 50 businesses rise in the 40 years of his investment career.
Mr. Burch has his hands in a variety of business industries, such as fashion, technology, and real estate. He began his career while an undergrad at Ithaca College, selling various items: hot dogs, pinball machines, and trips to Bermuda. He also invested $2,000 with his brother to start Eagle’s Eye Apparel, raised it to a cool $165 million, then sold it. The man certainly knows how to get and stay ahead.