Lori Senecal is one of the most respected digital advertising professionals. She has made significant accomplishments in the advertising industry and has been acting as CP+B’s global CEO since March 2015. Senecal will be in the office until the end of 2017 when she is set to retire. Before being offered the current role, she acted as the CEO of MDC Partners and still maintained the position even after joining CP+B. The chairperson of the advertising agency, Chuck Potter, believes that the outstanding skills and experience of Lori have helped the in making its services flexible and lively.
CP+B has bettered its performance in the industry since Senecal took over its leadership. She was the major player in the deal that enabled CP+B to take over the American Airlines advertising account from TM Advertising, which had worked with it for about two and a half decades. CP+B was given the account in October 2015. Porter has been working closely with Senecal to determine excellent strategies that the company can use in developing a competent management team. They have also been consulting each other to ensure that the make the right decisions concerning the future administration of the firm. Chuck believes that the business will be prepared for any form of transformations by the time Senecal leaves her position. Many clients have praised the company since she took over its leadership.
The digital advertising company is currently working to nature new leaders. One of these individuals is Danielle Aldrich, who was appointed as the new president of CP+B West. In her position, she will be overseeing the operations of CP+B Boulder and CP+B Los Angeles. Aldrich formerly acted one of the CP+B Boulder’s MDs. She was also one of the principal participants in winning of the American Airlines and Hershey accounts. You can visit Forbes to know more.
The company currently has ten branches that are located in different parts of the world, and they are managed by highly talented professionals. The employees of the agency have committed themselves to making sure that it is successful in the international markets. Lori believes that having a competent management team will ensure coordination of the divisions and also enable clients to get the best services. Lori career success has made her be appreciated by many women as a mentor. There are very few female professionals who have managed to reach the level of her accomplishments in the digital advertising industry. She has been mentoring other women who want to be successful in the sector.
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