Category: Fashion

Fabletics Continues to Grow

Fabletics is succeeding where other fashion brands have failed. With Amazon controlling over 20 percent of the fashion e-commerce market, it’s nearly impossible for another company to thrive. Fortunately, Kate Hudson’s Fabletics is doing just that. In the three years since its launch, Fabletics has grown into a $250 million business.

Fabletics has essentially corned the market on the ‘activewear’ movement. Before Fabletics was launched, the founders wanted to create a place where customers could find high-value activewear that was also affordable. To achieve this, Fabletics uses a subscription mechanic that interacts directly with customers. The overall goal is to provide members with inspirational brands that push the individual’s fashion comfort zone.

In today’s markets, having a good product at a good price no longer guarantees success. Consumers prefer brands that go the extra mile for them. So things like customer experience and brand recognition outweigh price and quality in the consumer’s purchase decision. Basically, it’s customer-first-culture that defines high-value brands.

Like other successful e-commerce businesses, Fabletics has moved onto opening physical stores. Currently, Fabletics has sixteen stores in major cities all over the country. But successfully operating these physical stores into today’s world is not easy.

Many shoppers use a technique known as “showrooming.” People only browse stores’ inventory but then buy the same items they saw in the store somewhere else for cheaper. To solve the showrooming problem, Fabletics introduced “reverse showrooming.” Reverse showrooming is a strategy that enables Fabletics to build relationships with visitors and members alike.

The hope is that by having events and other activities open to the public, the Fabletics stores will be able to get to know the local markets better. As a result, most of the people that visit the physical stores are already Fabletics members, and about one-fourth of visitors will become members that day.

For anyone looking to exploring whether or not they’d like to become members, there are plenty of online reviews that offer non-sponsored opinions about Fabletics. One such review complemented Fabletics on the quality of its products.

Most brands that offer low priced brands tend to be made from lower quality materials. In comparison, the quality of the products that Fabletics offers is actually pretty good. For example, the quality of the leggings actually rivals those of Lululemon Underwunders. The leggings are thick, so there’s no possibility of see through problems, and they hold their compression over time.

Another real-life shocker, the styles on Fabletics is amazing. There is a much wider variety of styles than one would think. Fabletics has everything from simple tank tops to cut-out and sheer fabrics. Fabletics has something for everyone.

The biggest surprise of Fabletics is pricing. Whereas other high-value brands products range in the $80 to $100 range, Fabletics products are in the $40 to $50 range. For the same amount of money spent on 1 pair of Lululemon leggings, Fabletics members can get 2 pairs of leggings.

Don Ressler: Fashion Meets Forward Business

As health consciousness and personal fitness continue to to rise, most individuals have struggled to find the appropriate attire to reflect their healthy lifestyle on latimes.com. Whether its grab-and-go clothing designed to keep you comfortable or trendy new yoga apparel, the huge gap in stylish workout clothing has sparked a huge interest in those seeking valuable fitness apparel.

Global entrepreneur, Don Ressler noticed this huge gap and decided to help take action. Don decided to invest in a fast growing fitness apparel clothing brand idea. Titled Fabletics, this newly designed clothing brand works effectively to produce comfortable clothing for the everyday fitness folks.

The Fabletics brand was originally an idea sparked by Kate Hudson. Combining fabulously created garments and workout gear together, the Fabletics name has since grown into a mega brand. Dominating both the fashion industry and the athletic world, Kate Hudson and Don Ressler managed to create an unique and innovative brand unlike any other.

Read more: New Sizes for JustFab

Don found his love for athletics in college. Staying physically
fit became a weekly regimen for him and his wife. The entrepreneur has since grown to become one of America’s most wise businessmen.

Don Ressler has helped create and co-found some of the most notable brands on the market today. Specializing in ECommerce and strategic marketing matters and planning, Don is slowly revolutionizing the ECommerce industry. JustFab, Intelligent Beauty, TechStyle Fashion Group and a host of other businesses have thrived under the direct guidance of Don Ressler.

The businessman has worked with some of the most influential and notable names in the entertainment industry on Pando. From Kimora Lee Simmons to Kate Hudson, Don has built reputable brands with the most iconic and fashion forward names in the industry. His experience in technology and marketing has helped carry his business in uncharted territory.

Maximizing opportunities in all markets, Don has helped Kate Hudson and the Fabletics brand greatly increase their revenue. Fabletics has expanded from strictly online sales. The company now operates an estimated 16 stores throughout the country.

With last year total sales tripling, Fabletics is expected to
surpass its competitors. As the brand grows, Fabletics and Don strive to stay true to their passion. Providing fabulous clothes for reasonable prices and promoting a healthy lifestyle is the core of Fabletics. This belief is also the centerfold behind the creative minds of the company.

Fabletics Helps You Feel Sexy and Supported

If you’re looking for cute, stylish, and affordable clothes then look no further. Fabletics has gotten you covered. They are a relatively new company that seems to have taken social media by storm. If you log onto Facebook, Twitter, or visit any website chances are you’ve seen an advertisement. Perhaps you’ve been wondering if you should try it out. Maybe you’re worried it’s too good of a deal, or that the clothes aren’t good quality, or that you’ll get scammed. None of those things are true. So many happy consumers have tried and loved Fabletics. Many have taken to Trust Pilot, to give positive reviews of the great clothing, pricing, and customer assistance.

 

Fabletics is truly workout gear that is for everyone! Kate Hudson is the founder and CEO and really she just wants everyone to be able to work out or lounge around in clothes that are comfortable and stylish. Fabletics doesn’t have a one size fits all model because they understand that everyone’s body type is different. Therefore, their clothes fit all different sized women. They want everyone to feel sexy, comfortable, and confident when wearing these clothes.

 

The great thing about Fabletics is that they are all about the variety. There are so many different styles and patterns from floral to solids that you are bound to find one that looks good on your body. There are always new products being unveiled as well! If you love the products, you can sign up for a VIP membership and get new clothes shipped to you each month! The Krazy Koupon Lady raves about what a great deal Fabletics is. Where else can you get a whole entire outfit for only 25 bucks that actually looks good?

 

Fabletics is all about making customers happy. That’s why they have such a large variety and are always coming out with more. They also have a great customer service staff. Fabletics ultimate goal is to give you the confidence you need and deserve whether you’re at the gym or out running errands. It’s important to feel sort of sexy in what you wear at the gym. That’s what gives you the confidence to power through your workout. Fabletics understands that and that’s why their clothing is sexy and supportive. You won’t have to worry about clothes feeling too tight or you feeling too exposed when you workout. Overall, Fabletics wants to make your active-wear experience a grand one!