The online retail market for fitness and fashion clothing was almost saturated, and many people thought there isn’t much space left for any new company to make its way into this crowded market. However, Fabletics proved everyone wrong and even managed to give giants like Amazon a good shake from its position at the top. Fabletics started as a fashion startup in the year 2013, but is now a favorite athleisure brand that is known worldwide, has 1.2 million VIP members, and sells its products world over. The reason behind the massive success of Fabletics was the value it offered to the customers, and the VIP members got, even more, benefits and substantial discounts on each purchase.
The VIP members of Fabletics get personalized shopping experience that no other sites can beat, and it is one of the primary reasons why Fabletics managed to win the hearts of many of its customers at first glance itself. Most of the products at the site are available from the size XXS to 3X, which means regardless of your body type, there is something available for you at Fabletics. The collection offered by Fabletics is regularly updated to include new, creative, and modern designs that are trendy and appealing to its audience.
Recently, Fabletics collaborated with the famous America actress, songwriter, and singer, Demi Lovato. She is a fitness diva and role model for many women as well, and her social media accounts are highly active in showcasing her health and workout regime. It is what motivated, Kate Hudson, one of the co-owners of Fabletics to partner with Demi Lovato as her life, body, personality, and attitude, seemed just perfectly aligned with Fabletics as an athleisure brand.
The fact that Demi Lovato has been in the news for many of her personal problems that almost ruined her career and her unresolved issues with late father reflected her struggle through the life. It is what appealed Kate Hudson and Fabletics team because her personality and life have a mass appeal. The new collection to be launched by Fabletics soon in collaboration with Demi Lovato is a limited edition capsule collection. It means that the athleisure products manufactured by Fabletics and inspired by Demi Lovato won’t be a regular feature at Fabletics, and would only sell till the limited stock lasts.
Kate Hudson, one of the co-owners of Fabletics has played a very vital role in ensuring that Fabletics continue to lead from the front and including Demi Lovato in its fashion team for the time being only goes on to prove that. Demi is highly popular among the young audience, and Fabletics aim to target that market through Demi. The collection is named “Demi Lovato for Fabletics,” and would be available soon as the company’s online store as well as its 18 stores located strategically across the country. Fabletics is known for its unique athleisure designer collection that is available at its site for affordable price. Women of all ages can buy Fabletics’ products without burning a hole in their pocket.