Adam Goldenberg is proud of a company he has built, and is enthusiastic about the products it sells. This company is JustFab, one of the most popular online fashion retail companies, though they also have setup traditional stores now. When talking about his company to VatorTV, Goldenberg talked about how many companies end up pivoting away from what’s working to follow a new trend on Vator.tv. Goldenberg says that will not be the case with JustFab, as it’s committed to keeping its customers happy.
Prior to co-founding JustFab, Adam Goldenberg had been an internet marketing strategist for several other companies. This started back in 1996 when he was only 15 years old and founded Gamer’s Alliance, a gaming advertising network. Gamer’s alliance was bought out by MySpace’s parent company, Intermix Media. Goldenberg went to work for Intermix Media as their director of strategic planning, but was shortly promoted to Chief Operating Officer, the most notable accomplishment for a 20-year-old. Adam Goldenberg met up with Don Ressler, another aspiring entrepreneur who had started FitnessHeaven.com, and the two formed a partnership that has seen the start and growth of many companies.
Goldenberg and Ressler had helped Intermix Media become profitable through a subsidiary company called Alena Media, but when the mass media giant News Corp bought them out, Alena Media basically became discarded. So Goldenberg and Ressler decided it was time to move on, and they started up several new companies from Goldenberg’s apartment including Intelligent Beauty and Brentwood Cosmetics. The funding for these companies came in a little slow, but once the profits started growing they then turned their attention to the fashion industry.
Goldenberg and Ressler would tell you they didn’t even know the “difference between a peep toe and a Mary Jane” when they started, but they had a lot of ideas they wanted to bring out for this new company. They wanted to make this company, JustFab more interactive and engaging for their customers, and they wanted the apparel to be affordable. Kimora Lee Simmons, a famous model became interested in this company, and after seeing the products they were marketing, she adopted JustFab as her own brand. More and more customers came in, and soon even Kate and Oliver Hudson were talking about JustFab. JustFab received multiple rounds of venture capital from Matrix Partners and Passport capital and has grown its sales worldwide. See: https://en.wikipedia.org/wiki/JustFab