Monthly Archives: December 2017

5 Reasons to Hire a Content Agency Today

As the world of marketing shifts to an inbound, customer-centric approach, content creation has become a key strategy for driving customer engagement and boosting sales. Cold calls are out; blog posts and email marketing is in, putting your brand in front of your customer when they are looking for solutions that you can provide.

High-quality content, however, can’t always be produced overnight. Almost half of all buyers engage with up to 5 pieces of content before they speak to a sales rep, and this content needs to be kept fresh and exciting to keep your customers’ attention. Brands that post 16+ blog posts a month will see 4.5x more leads than brands that only post up to four blog posts a month. It’s not always easy to produce the appropriate content in an efficient manner.

Have you been struggling to keep up with content production? Maybe you’ve been hesitant to dive into the world of content marketing – after all, researching and producing eBooks and speeches can’t just be tacked onto the end of your to-do list. But neglecting content may halt growth and hand your business over to other marketers or competitors. 70% of marketers are creating more content now than they were in 2016.

Once you’re ready to hand over content creation to an outside agency, it’s time to call a content agency, such as Em Writes.

Em Writes is a content agency that helps brands communicate their value with high-quality content. When you hire an outside content agency, you don’t have to fill up your schedule with content production. The team at Em Writes take care of content creation as it applies to your clients. You focus on what you do best, and hand content creation to the experts. With high-quality content tailored to moving customers along the buyer’s journey, you’ll understand the hype behind content marketing and see an increase in sales and ROI.

Read more about Em Writes here.

The Benefits of Hiring a Content Agency

When you reach out to Em Writes, you are making the steps toward the following benefits:


A content agency’s core skill is content creation; specific agencies know how to produce high-quality content for your business in an efficient manner. Save time while the experts research, write and edit content that speaks to your audience and brings them along the customer journey.

Customer Journey Mapping

Each stage of the customer journey/sales funnel calls for different types of content [link to sales funnel article]. A content agency can take the time to create buyer personas and map out their relationship with your brand, starting as a stranger and ending as an active promoter.

Smooth, Established Workflow

Em Writes has a dedicated team working to provide you with the most effective content. Working with them is smooth sailing, from the initial consultation to receiving content and putting it in front of your clients’ customer base. Sit back, relax, and put your content worries aside.

Read more about Em Writes’ content development process.

High-Quality Research in Many Forms

A professional content agency like Em Writes can do more than churn out basic blog posts. Em Writes has served over 100 clients including cybersecurity firms, health and wellness brands and monks. No matter what niche you serve or what type of content you are after, Em Writes will deliver.

Examples of content include:

  • eBooks
  • White Papers
  • Drip Campaign Copy
  • Social Updates
  • Web Copy
  • Ad Copy
  • Video Scripts
  • Books
  • Thought Leadership Articles
  • Speeches

Fresh Perspective

Writing content alongside your marketing strategy can feel tedious. An outside content agency provides a fresh pair of eyes and outsider feedback. With more hands on deck, you can give your clients more exciting ideas in this new world of customer-centric marketing.

Ready to deliver high-quality content to your clients? Reach out to Em Writes and schedule your free consultation.

Highland Capital Management Launches a Private Equity Fund in Asia

Highland Capital Management Korea is an affiliate of Highland Capital Management, a Dallas-based wealth management firm. It has recently committed $147 million for its closed healthcare-focused private equity fund. The anchor investor of the fund is the National Pension Service in South Korea. The investment management firm was incepted in 1988. It currently stands at a value of KRW 565 trillion.

Besides investment returns, Highland Capital Management has specific interests in healthcare sector. It intends to increase access to opportunities for co-investment and help its clients achieve their goals in the US, China, and Korea. In Asia, Highland will co-manage its fund with Stonebridge Capital, an accomplished venture capital firm in Korea. It will be Highland’s first healthcare-oriented fund in the Asian market. Over the past few years, Asian investors seems to be interested in the healthcare-oriented equity fund. In fact, Asian investors now invest on a monthly basis. Learn more about Highland Capital at Crunchbase.

The strategy of this healthcare-oriented fund aligns well with Highland’s core capabilities. In fact, the fund draws Highland’s deep expertise in the healthcare industry. According to Carl Moore, Highland’s private equity group managing director, healthcare is Highland Capital Management’s most extensive exposure in the healthcare sector. Nearly half of Highland’s practice in capital markets relates to healthcare. The fund targets middle-market healthcare investors in Asia and the US. As of May 2017, Highland was responsible for more than $1.5 billion in healthcare-related assets. These assets included fund structures and various asset classes. According to Matt Jameson, Highland Capital Management’s head of private equity, the middle-market companies are acutely affected by numerous disruptive forces that hit the US healthcare industry. Read more at

Over time, increased access to quality healthcare will drive greater utilization levels in the Asian market. That will result in increased demand on the Asian healthcare sector. If these factors combine with the evolution of value-based reimbursement models, opportunities for investors in the healthcare sector will increase significantly. Highland Capital manages approximately $1.5 billion worth of healthcare assets. The firm specializes in collateralized loan obligations, credit hedge funds, and individualized private equity. It also offers alternative investments in form of natural resources and emerging markets.


Organo Gold Helps You Feel Healthier With Every Sip

Coffee drinkers now have another reason to pick up that cup of joe throughout their day. Most people turn towards coffee when they need a little pick-me-up or boost of energy. It looks like coffee now has even more benefits. For the longest time, coffee and longevity have gone hand and hand. Now new research shows that coffee is powerful in fighting against a whole slew of diseases.

According to USA Today, research shows that coffee can fight diseases including stroke, diabetes, cancer, kidney disease, and more. Two new studies looked at Americans of all different nationalities and their coffee consumption. Those who drank two or three cups of coffee daily had a %18 decrease in their chance of death. Organo Gold is available on eBay.

Of course, to truly reap the benefits of coffee, you’ll have to drink a high-quality cup. Coffee like Organo Gold has been proven to be an integral part to coffee drinkers days. This brand specializes in coffee, lates, teas, and more. It all depends on where you choose to get your energy from.

Organo Gold Coffee has a smooth and robust flavor. It provides just the right amount of caffeine to help a person get through their day without feeling jittery. Organo Gold also has Ganoderma, a mushroom which has powerful health benefits that directly support a longer life. Ganoderma can help fight cancer, reduce stress, and regulate your immune system. Combining coffee with the powerful mushroom packs a powerful punch when it comes to overall health. The combination also tastes great.


Overall, Organo Gold is great for endurance as well. It’s also incredibly versatile. You can brew your own or take packets on the go, meaning you’ll never have to be without. Organo Gold is appealing because of its flavor, convenience, and the health benefits. It’s something that everyone can enjoy while feeling a peace of mind about getting healthier with every sip. Follow Organo Gold on

Adam Milstein is all about real estate and philanthropy

Adam Milstein sat down with Ideamensch to discuss his life, what makes him tick, and how he spends his time. Here is a little about this inspiring philanthropist and real estate investor.

Mr. Milstein is a native of Israel and was born Haifa in 1952. He served during the Yom Kippur War in the Israel Defense Forces. After serving in the army he graduated with a degree from Technion in 1978. Three years later he moved to America with his wife Gila. He then continued his education at the University of Southern California where he received his Master of Business Administration. After getting some disappointing offers that paid less than what a undergraduate would make, he decided to go his own way. He started by working as a commercial real estate broker. Several years later, Adam became a real estate investor himself. That was the beginning to a very successful career. The busy guy cannot go a day without working on some kind of philanthropy because it gives him the most satisfaction in life. On top of that, he has never had a bad job and does not having regrets about his life. He has always tried his best and loves giving back to humanity.

To become successful you have to be work hard and not give up. Adam believes that being consistent, persistent, and following up with every contact is what made him successful. He pushes his dreams and ideas until the become reality.

If you are in the philanthropist world, then you may of heard of Mr. Milstein. He is always giving back to his community, especially the Jewish community in which he is a part of himself. One of the foundations he founded with his wife is called the Adam and Gila Milstein Family Foundation. He is also the co-founder of the Israeli-American Council.

As far as work goes, Adam is a managing partner at Hager Pacific Properties. This thriving company is estimated at over $2 billion dollars. They own and manage over 100 properties all over the United States. This includes retail, office, commercial, multifamily, and industrial spaces.