As the world of marketing shifts to an inbound, customer-centric approach, content creation has become a key strategy for driving customer engagement and boosting sales. Cold calls are out; blog posts and email marketing is in, putting your brand in front of your customer when they are looking for solutions that you can provide.
High-quality content, however, can’t always be produced overnight. Almost half of all buyers engage with up to 5 pieces of content before they speak to a sales rep, and this content needs to be kept fresh and exciting to keep your customers’ attention. Brands that post 16+ blog posts a month will see 4.5x more leads than brands that only post up to four blog posts a month. It’s not always easy to produce the appropriate content in an efficient manner.
Have you been struggling to keep up with content production? Maybe you’ve been hesitant to dive into the world of content marketing – after all, researching and producing eBooks and speeches can’t just be tacked onto the end of your to-do list. But neglecting content may halt growth and hand your business over to other marketers or competitors. 70% of marketers are creating more content now than they were in 2016.
Once you’re ready to hand over content creation to an outside agency, it’s time to call a content agency, such as Em Writes.
Em Writes is a content agency that helps brands communicate their value with high-quality content. When you hire an outside content agency, you don’t have to fill up your schedule with content production. The team at Em Writes take care of content creation as it applies to your clients. You focus on what you do best, and hand content creation to the experts. With high-quality content tailored to moving customers along the buyer’s journey, you’ll understand the hype behind content marketing and see an increase in sales and ROI.
The Benefits of Hiring a Content Agency
When you reach out to Em Writes, you are making the steps toward the following benefits:
A content agency’s core skill is content creation; specific agencies know how to produce high-quality content for your business in an efficient manner. Save time while the experts research, write and edit content that speaks to your audience and brings them along the customer journey.
Customer Journey Mapping
Each stage of the customer journey/sales funnel calls for different types of content [link to sales funnel article]. A content agency can take the time to create buyer personas and map out their relationship with your brand, starting as a stranger and ending as an active promoter.
Smooth, Established Workflow
Em Writes has a dedicated team working to provide you with the most effective content. Working with them is smooth sailing, from the initial consultation to receiving content and putting it in front of your clients’ customer base. Sit back, relax, and put your content worries aside.
High-Quality Research in Many Forms
A professional content agency like Em Writes can do more than churn out basic blog posts. Em Writes has served over 100 clients including cybersecurity firms, health and wellness brands and monks. No matter what niche you serve or what type of content you are after, Em Writes will deliver.
Examples of content include:
- White Papers
- Drip Campaign Copy
- Social Updates
- Web Copy
- Ad Copy
- Video Scripts
- Thought Leadership Articles
Writing content alongside your marketing strategy can feel tedious. An outside content agency provides a fresh pair of eyes and outsider feedback. With more hands on deck, you can give your clients more exciting ideas in this new world of customer-centric marketing.
Ready to deliver high-quality content to your clients? Reach out to Em Writes and schedule your free consultation.